§ 276-24. MC Motel Commercial.  


Latest version.
  • A. 
    Purpose statement.
    (1) 
    The purpose of the Motel Commercial (MC) Zone is to revitalize the City's lodging industry by protecting existing motel facilities from demolition and/or conversion to nontransient use and by encouraging the renovation of existing motels to modern standards, thereby supporting the City's tourist-oriented economy as well as supporting the Wildwoods Convention Center, both as an amenity in and of itself and as an economic generator for the region.
    (2) 
    As recommended in the 2010 Comprehensive Master Plan Update ("Master Plan"), the portions of the former R-I/OB-2 Zoning District at the intersection of Surf Avenue between (generally) 16th and 17th Avenue and the portion of the R-1/OB-2 Zoning District between 22nd and 26th Avenue have been reclassified as new MC Zoning Districts.
    (3) 
    In order to provide for new investment and the reasonable use of smaller parcels located within the MC zone, the development of single-family detached dwelling units and single-family semidetached dwelling units shall be permitted.
    B. 
    Principal permitted uses on the land and in buildings, as defined in § 276-7 (Definitions and word usage). Multiple principal uses are permitted within a single lot or building.
    (1) 
    Hotels and motels, as defined in § 276-7 (Definitions and word usage).
    (2) 
    Bed-and-breakfast establishments.
    (3) 
    Retail sales of goods customarily required/desired by the City's tourist visitor base, including, but not limited to, sporting goods; hobby and craft items; books; photographic and video items; seashore-related clothing and dry goods; antiques; artworks; toys; gifts; novelties, notions and variety items; jewelry; and like and similar items.
    (4) 
    Retail sales of services customarily required/desired by the City's tourist visitor base, including, but not limited to, barber, beauty and nail services; specialized day spa services; and like and similar personal services.
    (5) 
    Bicycle, beach accessory and water-sport sales and rental, including sales or rental venues (storefronts) for off-site pickup or activity.
    (6) 
    Restaurants, bars and taverns (defined as an establishment serving alcoholic beverages and cooked-to-order food which is prepared and served on the premises), and specialty food and beverage outlets, such as bakeries, candy stores, ice cream parlors and like and similar uses, including those serving alcoholic beverages. Such establishments may be enclosed or open-air and may serve in a dine-in or (with the exception of alcoholic beverages) take-out manner.
    (7) 
    Public parking lots.
    (8) 
    Enclosed active, sports-oriented entertainment/recreation elements, such as fitness centers, swimming pools, bowling alleys, skating rinks, and other like and similar attractions, excluding amusement arcades.
    (9) 
    Traditional open-air, active, sports-oriented entertainment/recreation elements, such as tennis courts and miniature golf courses.
    (10) 
    Publicly oriented tourist information centers, public safety substations for municipal service providers, public restrooms and other public purpose uses.
    (11) 
    Detached single family dwelling units, as defined in § 276-7, pursuant to the bulk requirements and standards located within the R-1 zone, as set forth within § 276-15D.
    (12) 
    Single-family semidetached dwelling units, as defined in § 276-7, provided that they are designed so as to appear as though they are a detached single family dwelling unit, pursuant to the bulk requirements and standards located within the R-2 zone, as set forth within § 276-16E.
    C. 
    Prohibited uses. All uses not specifically permitted are prohibited.
    D. 
    Permitted accessory structures and uses:
    (1) 
    Such ancillary uses as are normal and customary to a permitted principal use in a family-oriented, seashore environment, including, but not limited to, fitness centers, tennis courts, swimming pools, bathhouses and changing areas, lounges, bars (defined as an establishment serving alcoholic beverages but not food), and kiosks serving alcoholic beverages.
    (2) 
    Automated teller machines (ATMs), provided that, if accessed from the exterior of a building, such machines shall be installed within the wall of the building, it being the intent not to permit freestanding exterior ATM kiosks. ATM kiosks wholly located and accessed from the interior of a building are permitted.
    (3) 
    Off-street parking lots and/or structures attributed to a principal use.
    (4) 
    Fences and walls (see § 276-30, Fences, walls and sight triangles).
    (5) 
    Private residential sheds for the storage of objects by the residents of the property, on the same lot and/or parcel, each not exceeding 15 feet in height from grade/ground elevation, and altogether not exceeding 150 square feet in gross floor area. All residential sheds must be anchored in accordance with § 276-51B(6)(a) to prevent flotation, collapse, or lateral movement of the structure. Private residential sheds may not encroach into the front yard required for the residential use in the zoning district in which it is located.
    (6) 
    Signs [see § 276-241 referenced herein and § 276-40 (requirements for signs)].
    (7) 
    Permanently installed garages and storage buildings.
    (8) 
    Satellite dish antennas (see Chapter 212 of the Code). All satellite dish antennas shall be no larger than four feet in diameter, located on the principal structure, or as an accessory structure meeting the accessory structure yard requirements stated below and located in the rear yard. For all practical purposes, satellite dish antennas shall not be seen from the front facade of the building or the street.
    (9) 
    Public utility cabinet(s) not exceeding three feet in height, with adequate landscaping screening as necessary and not located in sight triangle easements at street corner intersections. It is recommended that public utility cabinet(s) be located underground in watertight vaults. Suggested plant species are referenced in Appendix A.
    Editor's Note: Appendix A is on file in the City offices.
    (10) 
    Handicapped access to structures. A ramp to provide handicapped access to structures may encroach into the front, side or rear yard required for the permitted use in the zoning district in which it is located, provided:
    (a) 
    The intrusion shall be into the front yard only if it is impossible to provide handicapped access to the side or rear of the building premises.
    (b) 
    The intrusion into the front, side or rear yard shall not be allowed any closer than five feet to the applicable property line.
    (c) 
    The ramp shall be constructed so as to comply with all applicable construction standards as to size, slope and other details.
    (11) 
    Public utility lines for the transportation, distribution, or control of water, electricity, gas, oil, steam, CATV and telephone communications, and their supporting members, other than buildings or structures, shall not be required to be located on a lot, nor shall this chapter be interpreted as to prohibit the use of a property in any zone for the above uses. All public utility lines shall be located in the utility strip if paralleling the street and shall be installed underground as practical as possible.
    (12) 
    Solar energy systems (see Article XII).
    (13) 
    Christmas tree sales. The annual sale of Christmas trees is permitted between December 1 and December 25, inclusive.
    (14) 
    Public election voting places. The provisions of this chapter shall not be construed as to interfere with the temporary use of any property as a voting place in connection with a municipal or other public election.
    (15) 
    Outdoor dining with tables on the sidewalk in front of or on the side of the use as permitted in § 276-24B(6) as listed above. Outdoor dining shall take place on site but not be located in the public sidewalk and/or public/street right-of-way. Outside tables and seats may be situated outside of the building on the parcel/lot but not in the public/street right-of-way. No operation of a business in the MC Zoning District shall be located in such a way that less than five feet of paved sidewalk remains for the exclusive use of the traveled way for pedestrians, nor shall any such operation of the business or outside tables and seats project or protrude into, on or above the required five-foot-wide pedestrian passageway.
    (a) 
    The hours of operation of outdoor dining shall be limited to the hours of operation of the associated restaurant. In no event shall the hours of operation go past 12:00 midnight.
    (b) 
    Outdoor dining is a separate accessory use, as it is defined as any part of a food establishment located outdoors.
    (c) 
    Adequate lighting shall be provided to promote safe passage of pedestrians and for patrons.
    (d) 
    Awnings and/or umbrellas may be used in conjunction with the outdoor dining area. Awnings shall be adequately secured. Awnings, including supporting structures, must be within the property line. The bottom of the awning shall be seven feet from the ground.
    (16) 
    Temporary construction trailers and one sign not exceeding 50 cumulative square feet advertising the prime contractor, subcontractor(s), architect, financing institution and similar data for the period of construction, beginning with the issuance of a construction permit and concluding with the issuance of a certificate of occupancy or one year, whichever is less, provided said trailer(s) and sign are on the site where construction is taking place and set back at least 10 feet from all street and lot lines.
    E. 
    Permitted conditional uses.
    (1) 
    Accessory apartments, as conditional uses, and the requirements for all of those residences shall be the same as for single-family residences within this zone. Accessory apartments can be developed as an optional development scheme and are subject to the following:
    (a) 
    Conditional accessory apartments that are not located within a single-family detached dwelling unit are prohibited.
    (b) 
    Studio apartments are prohibited.
    (c) 
    Conditional accessory apartments in the R-1.5 Zoning District shall be limited to one such accessory apartment per the lesser of one lot or one single-family detached dwelling unit.
    (d) 
    Conditional accessory apartments shall be no larger than 40% of the net habitable floor area of the single-family detached dwelling unit in which they are located and shall contain no less than the minimum net habitable floor area as required by the City's Affordable Housing Ordinance, regardless of whether or not the conditional accessory apartment is to be created under the City's Affordable Housing Ordinance, as applicable.
    (e) 
    Any increase in the number of bedrooms on the lot in question caused by the addition of a conditional accessory apartment to an existing single-family detached dwelling shall require compliance with the parking requirements of the RSIS (N.J.S.A. 5:21-1 et seq.).
    (f) 
    Entrances to conditional accessory apartments shall be limited to the front or side elevations of the single-family detached dwelling unit in which they are located. If located on a side elevation, such entrance shall be situated within the front 1/3 of the structure.
    (g) 
    All conditional accessory apartments shall comply with the Americans with Disabilities Act (ADA) and the accessibility and adaptability requirements of N.J.A.C. 5:94-3.14.
    Editor's Note: N.J.A.C. 5:94-1.1 et seq. expired 9-11-2016.
    F. 
    Area and yard requirements for permitted uses and accessory structures.
    Requirement
    Category
    Hotels/Motels
    Other Uses
    Principal buildings, minimum
    Minimum lot area
    10,000 square feet
    5,000 square feet
    Minimum lot frontage
    100 feet
    50 feet
    Minimum lot width
    100 feet
    50 feet
    Minimum lot depth
    100 feet
    100 feet
    Minimum setback
    Side yard, each
    8 feet
    8 feet
    Front yard
    10 feet
    10 feet
    Rear yard
    15 feet
    15 feet
    Maximum building height
    49 feet
    36 feet from base flood elevation (BFE) or 3 stories, whichever is less
    Maximum building coverage
    80%
    80%
    Maximum lot coverage
    80%
    80%
    Accessory building, minimum
    Distance to front line
    N/A
    N/A
    Distance to side line
    4 feet
    4 feet
    Distance to rear line
    4 feet
    4 feet
    Distance to other buildings
    4 feet
    4 feet
    NOTES:
    For the purposes of this section, setbacks shall be clear, unoccupied and unobstructed space measured at right angles between a lot line and the building envelope and shall extend from grade to sky, except for the permitted encroachments detailed hereinbelow, provided that such encroachments do not inhibit the free flow of pedestrian traffic. Setbacks shall be construed as minimum distances. Greater setbacks are permitted, provided that the specific distances and design relate to the architecture of the subject building elevation, and further provided that the setback area is heavily treated with a combination of elements detailed hereinbelow.
    Zero-foot setback where adjoining structures are constructed with a common party wall, provided that access to the rear of each side of the structure is maintained via a service alley, and further provided that the parking requirements for each use are maintained via a shared parking or similar arrangement.
    G. 
    Design standards. The following design standards have been established in order to enhance the City's tourist economic base while creating an attractive and inviting pedestrian-scaled environment in the Motel Commercial Zoning District. While this chapter does not mandate a specific theme for a development in the MC Zoning District, designers are strongly encouraged to recognize the historic setting of North Wildwood as a family-oriented seashore resort when selecting a design theme. The following regulations shall be treated as design elements subject to variance relief:
    (1) 
    The entirety of all building elevations fronting a numbered avenue(s), such as Surf and/or Atlantic Avenue(s), regardless of building height, shall be considered a front yard and primary elevation, with facades and appurtenances treated accordingly.
    (2) 
    Elevations of all buildings which do not front a numbered avenue(s), such as Surf and/or Atlantic Avenue(s), when visible from a public right-of-way (i.e., above the height of adjacent buildings, whether present or prospective), shall be considered a front yard and primary elevation, with facades and appurtenances treated accordingly.
    (3) 
    All building elevations, including those of accessory buildings, shall coordinate form, materials, color and detailing to achieve design harmony and continuity.
    (4) 
    In considering facade treatment, the applicant/developer is encouraged to include a combination of rich detailing, texture, shadow lines and color. Such treatment may include, but need not be limited to:
    (a) 
    Awnings and canopies.
    (b) 
    Building articulation.
    (c) 
    Coping, fascia, soffits and architectural filigree.
    (d) 
    Signage.
    (e) 
    Use of color, light and shadows.
    (f) 
    Other aesthetic features consistent with the Design Guidelines for the Wildwoods Boardwalk (Appendix XX), as applicable.
    Editor's Note: The Design Guidelines for the Wildwoods Boardwalk are on file in the City offices.
    (5) 
    The above notwithstanding, the main entrance to a development in the MC Zoning District need only be located on a single elevation, with facades and appurtenances treated accordingly.
    (6) 
    For public parking lots:
    (a) 
    Public parking lots shall be no closer than six feet to any lot line, and said area shall be suitably landscaped. Landscaped islands, triangles or strips planted with shrubbery and trees shall be distributed throughout the parking lot in order to break the view of rows of parked cars but in a manner not impairing visibility.
    (b) 
    Any public parking lot open for business after dark will be illuminated with lamp fixtures emitting a minimum of one footcandle between the hours of 1/2 hour after sunset to 1/2 hour before sunrise, except when the parking lot is empty.
    (c) 
    All paid public parking lots shall be paved with macadam or concrete with striped parking spaces no less than nine feet by 18 feet. The parking lot surface shall be maintained in a clean and level fashion.
    (d) 
    Public parking lots shall be licensed by the City of North Wildwood and conform to applicable codes of the City.
    (7) 
    For hotels and motels, the following standards are applicable:
    (a) 
    The public lobby, registration (check-in) and information station (front desk) serving a hotel and/or motel in the MC Zoning District may have its public entrances on any building elevation, regardless if whether such entrance fronts a numbered avenue(s), such as Surf and/or Atlantic Avenue(s).
    (b) 
    Each hotel or motel dwelling unit shall provide a minimum of 250 square feet of net habitable floor area for each unit containing one sleeping room and one bathroom and 350 square feet of net habitable floor area for each unit containing one sleeping room, one bathroom and cooking facilities. There shall be a residency limitation on all guests of 30 days, provided that the residency limitation shall not apply to an employee living on the premises.
    (c) 
    A permanent on-site superintendent's apartment or living quarters shall be permitted within a hotel or motel and shall be included in the calculation of the permitted density and the number of units with cooking facilities.
    (8) 
    In order to create an attractive and inviting pedestrian-scaled environment in the MC Zoning District, long runs of blank, unarticulated or unadorned walls, at the pedestrian level or above, are prohibited. Designers are encouraged to include both horizontal and vertical building articulation, combinations of windows (faux or real), architectural detailing and ornamentation to create an attractive and exciting design on all building facades. In furtherance of this requirement:
    (a) 
    No exterior building wall shall have an uninterrupted horizontal run along a single plane for more than 50 linear feet, and no exterior building wall shall have an uninterrupted vertical run for more than 24 feet. The intent of this regulation may be achieved via structural or ornamental treatment.
    (b) 
    Horizontal articulation of rooflines is strongly encouraged.
    (c) 
    While glass elements are permitted as architectural features, blank walls and the use of glass curtain wall construction are prohibited.
    (d) 
    The uses of dramatic corporate icons and outdoor theatrical lighting are encouraged in harmony with the historic setting of North Wildwood as a family-oriented seashore resort.
    (e) 
    Where the exterior wall(s) of a building abut an adjacent residential use, the facade shall be heavily landscaped and buffered from such residential use.
    (f) 
    Street frontages. In order to maximize the vibrancy of the street frontage within the MC Zoning District:
    [1] 
    With the exception of ground-floor garage entry/exitways, the ground-floor frontage of all structures within the Motel Zoning District abutting a numbered avenue(s), such as Surf and/or Atlantic Avenue(s), shall be devoted to active uses or shall be designed as a decorative streetscape with such treatment and features as may be required to provide a sense of excitement and vibrancy along an otherwise lifeless facade.
    [2] 
    Excessive building runs on the same plane at the ground-floor level shall be avoided. A combination of building articulation, facade differentiation and other architectural treatments shall be required to provide the illusion of active uses (e.g., storefronts).
    [3] 
    Where designed as an active use, such ground-floor frontage shall include clear storefront glass areas to display the nature of the use within. Such windows may be either typical large, single panes or multiple smaller panes separated by mullions.
    [4] 
    Each individual use shall have its own independent entryway from the sidewalk/street right-of-way. Frontage may either have identical designs to reinforce the overall design of the building or varied designs to express individual uses.
    [5] 
    Where designed as a decorative streetscape, such treatment may include, but need not be limited to, landscaping and hardscaping, benches and other street furniture, decorative lighting (both pedestrian and architectural lighting standards), statuary and other public art, and like and similar features which achieve the stated goal both during the day and nighttime hours, for the full 12 months of the year.
    [6] 
    With the exception of the decorative streetscape treatments described herein, sidewalks shall extend from the building facade to the curb.
    [7] 
    For the purposes of this section, setbacks shall be clear, unoccupied and unobstructed space measured at right angles between a lot line and the building envelope and shall extend from grade to sky, except for the following permitted encroachments, provided that such encroachments do not inhibit the free flow of pedestrian traffic:
    [a] 
    Awnings,* canopies* and porte cocheres.*
    [b] 
    Flag/banner poles.
    [c] 
    Bicycle racks,* benches,* trash receptacles* and other street furniture.*
    [d] 
    Pedestrian walkways, breezeways and atria.
    [e] 
    Ornamental architectural features.*
    [f] 
    Parking areas and access drives thereto.
    [g] 
    Tables for outdoor dining.*
    [h] 
    Signage and lighting.
    [i] 
    Fences and landscaping.*
    [j] 
    Like and similar features.
    (g) 
    Outdoor dining shall take place on site but not be located in the public sidewalk and/or public/street right-of-way. Outside tables and seats may be situated outside of the building on the parcel/lot but not in the public/street right-of-way. No operation of a business in the MC Zoning District shall be located in such a way that less than five feet of paved sidewalk remains for the exclusive use of the traveled way for pedestrians, nor shall any such operation of the business or outside tables and seats project or protrude into, on or above the required five-foot-wide pedestrian passageway.
    (h) 
    Setbacks shall be construed as minimum distances. Greater setbacks are permitted, provided that the specific distances and design relate to the architecture of the subject building elevation, and further provided that the setback area is heavily treated with a combination of elements designated above by asterisks(*).
    (i) 
    Setbacks shall not apply to vacated rights-of-way. Awnings and canopies servicing street-level commercial space entryways may extend into/onto a public right-of-way at a distance to the curb, with support of said awnings and canopies at the curb and building facade. The public right-of-way underneath the awnings and canopies shall remain clear.
    H. 
    Screening.
    (1) 
    For hotels/motels, delivery and loading areas, mechanical equipment, garbage and recycling storage and similar back-of-the-house functions shall be enclosed within the building and shall be screened so as not to be visible from any public right-of-way or adjacent property.
    (2) 
    For all other uses, delivery and loading areas, mechanical equipment, garbage and recycling storage and similar back-of-the-house functions, functions shall be enclosed within the building to the extent practicable. Otherwise, such functions shall be screened so as not to be visible from any public right-of-way or adjacent property.
    (3) 
    Pergolas, trellises or other screening above parked vehicles is required where exposed flat roofs are used as parking decks and for mechanical and related items.
    I. 
    General requirements.
    (1) 
    Any principal building may contain more than one permitted use and/or organization, provided that the total building coverage of the combined activities does not exceed the maximum building coverage specified for the district and, further, that each activity occupies a minimum gross floor area of 500 square feet for uses in the zoning district.
    (2) 
    More than one principal building shall be permitted in all structures. All principal buildings shall be separated by a minimum of 20 feet, provided such separation is to be used solely for pedestrian circulation. All buildings shall be separated by a minimum of 50 feet where any part of such separation is to be used for parking or vehicular circulation. However, the separation requirements should not be construed to prohibit covered pedestrian walkways when the roof or covering of such walkway extends between the buildings. Pedestrian circulation zones shall be marked with yellow cross-striping pavement markings and marked with signage as "No Parking or Standing Zones" if adjacent to automobile traffic or parking areas.
    (3) 
    All buildings on a single commercial site shall be compatibly designed, whether constructed all at one time or in stages over a period of time. All building walls facing any street or residential district line shall be suitably finished for aesthetic purposes.
    (4) 
    Merchandise, products, equipment or similar materials or objects can be displayed or stored outside so long as the merchandise, products, equipment or similar materials or objects shall be located/installed in such a manner that they do not interfere with or are not located in the sidewalk area to prevent free travel of pedestrians. No operation of a business in the MC Zoning District shall be located in such a way that less than five feet of paved sidewalk remains for the exclusive use of the traveled way for pedestrians, nor shall any such operation of the business or outside tables and seats project or protrude into, on or above the required five-foot-wide pedestrian passageway.
    (5) 
    All areas not utilized for buildings, parking, loading, access aisles, driveways or pedestrian walkways shall be suitably landscaped with shrubs, ground cover, seeding or similar plantings and maintained in good condition. Suggested plant species are referenced in Appendix A.
    Editor's Note: Appendix A is on file in the City offices.
    (6) 
    Air-conditioning/HVAC compressor units and emergency electrical generators are not permitted in the front yard of any principal structure and/or lot. Air-conditioning/HVAC compressor units and emergency electrical generators are not permitted in the front 50% of a side yard setback; and as to any such equipment that is located in a side yard setback, it shall be screened so as to not be visible from any street or adjoining property when viewed from ground level. Temporary (i.e., removable) window air-conditioning units and temporary ductless air-conditioning/HVAC compressor units that do not project more than one foot beyond the existing structure are permitted when incorporated into an existing building by way of renovation. Replacement of in-kind units, without any increase in footprint size, located in the setback area prior to the adoption of this section are exempt from this regulation.
    (7) 
    Landscaping shall be provided in the front yard area and shall be reasonably distributed throughout the entire front yard area. Suggested plant species are referenced in Appendix A.
    Editor's Note: Appendix A is on file in the City offices.
    (8) 
    Bicycle racks shall be located on the business site, with a minimum capacity of seven bicycles. No locking mechanisms need to be provided. The racks shall be located/installed in such a manner that they do not interfere with or are not located in the public/street right-of-way and/or sidewalk area.
    J. 
    Sign requirements.
    (1) 
    General signage standards.
    (a) 
    While not located on the Boardwalk, the signage section of the Design Guidelines for the Wildwoods Boardwalk (Appendix XX and referenced and incorporated herein) shall serve as the philosophical underpinnings for the standards for signage in the MC Zoning District, with specific standards established accordingly hereinbelow. All exterior signs shall identify uses, activities or functions of the development on which the sign is located. No advertising of any product, use or activity outside of the development shall be permitted.
    Editor's Note: The Design Guidelines for the Wildwoods Boardwalk are on file in the City offices.
    (b) 
    Signage for similar project elements shall be coordinated and similarly themed to provide a unifying style. All signs for individual uses shall conform in character with all other signs in the complex and shall blend with the overall architectural scheme of the district.
    (c) 
    This regulation shall not be construed to mean that all signs must be identical or to prohibit unique sign designs where necessary and appropriate, but rather that, absent specific justification (i.e., branding/themeing requirements for themed retail outlets or food and beverage outlets), sign design shall be complementary and consistent.
    (d) 
    No vacant signs or sign boxes shall be permitted. Where vacancies occur, corresponding signage shall be immediately replaced with general development or other appropriate signage. Similarly, any sign which falls into a state of disrepair shall immediately be repaired or replaced.
    (e) 
    This regulation shall not be construed to include intentional removal of sign faces in the off-season, which is a typical practice along the Wildwoods Boardwalk. However, upon any such intentional removal, an aesthetically treated replacement panel shall be employed so as not to leave a visibly vacant sign box.
    (f) 
    All signs must be professionally designed and constructed. Homemade-type plywood, coroplast or cardboard signs or home-computer-generated-type signs are expressly prohibited.
    (g) 
    Sign lighting shall be appropriate for the type and style of sign proposed and may include LED, neon or other illumination. Similarly, the use of neon lighting or similar material to create sculptural logo or iconographic images is encouraged.
    (h) 
    No restrictions are established for interior project signage (defined as the interior wall area of a project, whether within an enclosed structure or on the inward-facing frontage of a structure internal to a project.). Developers are encouraged to establish a creative interior sign package consistent with the type and scope of the project proposed.
    (2) 
    Project identification signage.
    (a) 
    Each elevation of a principal building may have one building-mounted project identification sign depicting the name of the project and such other logo or corporate iconography as may be appropriate. While the size, location and configuration of such signage shall be appropriate to the elevation on which such sign is located, such sign shall be located at the uppermost section of the building, but shall be no higher than the roofline of the wall on which such sign is affixed, and shall have a total sign area not exceeding 10 feet in height multiplied by the width of the building elevation on which such sign is affixed. However, each such sign may extend to a maximum of 20 feet in height multiplied by the width of the building elevation on which such sign is affixed, provided the sign conforms to the conditional signage standards detailed hereinbelow. The bottom edge of such sign shall be a minimum of 10 feet from finished grade if located on a numbered avenue (i.e., 26th or 25th Avenue), Surf Avenue or Atlantic Avenue, but in no case shall it project below the awning, canopy or other element on which such sign is affixed.
    (b) 
    In addition to the project identification signs as permitted herein, each porte cochere or primary entranceway of a principal building may have one building-mounted project identification sign depicting the name of the project and such other logo or corporate iconography as may be appropriate. While the size, location and configuration of such signage shall be appropriate to the porte cochere or entranceway on which such sign is located, such sign shall not exceed the length of the awning, canopy or other element over which such sign is affixed. The bottom edge of such sign shall be a minimum of 10 feet from finished grade if located on a numbered avenue, Surf Avenue or Atlantic Avenue, but in no case shall it project below the awning, canopy or other element on which such sign is affixed. The height of such sign shall be 12 feet from finished grade, but in no case higher than the awning, canopy or other element on which such sign is affixed, and shall have a total sign area not exceeding two feet in height multiplied by the width of the awning, canopy or other element on which such sign is affixed. However, such signage may extend to a maximum of four feet in height multiplied by the width of the awning, canopy or other element on which such sign is affixed, provided such sign conforms to the conditional signage standards detailed herein. In such case, the height of such sign shall be 14 feet from finished grade.
    (c) 
    Each principal building may have one freestanding project identification (pole) sign per street frontage depicting the name of the project and such other logo or corporate iconography as may be appropriate. The location and configuration of such signage shall be appropriate to the street frontage on which such sign is located. However, freestanding signs shall respect the building setbacks as provided for herein. Each such identification sign shall not exceed 150 square feet in area or 25 feet in height. However, each such sign may extend to a maximum of 1,000 square feet in area and 50 feet in height, provided it conforms to the conditional signage standards detailed hereinbelow.
    (3) 
    Use-oriented identification signage.
    (a) 
    Each permitted principal use within but visible from the outside of a hotel/motel may have one use-oriented identification sign mounted above the storefront of such use, depicting the name of the use and such other logo or corporate iconography as may be appropriate.
    (b) 
    Each individual use-oriented identification sign shall not exceed the length of the storefront over which such sign is affixed. The bottom edge of such sign shall be a minimum of 10 feet from finished grade if located on a numbered avenue, Surf Avenue or Atlantic Avenue, but in no case shall it project below the awning, canopy or other element on which such sign is affixed.
    (c) 
    Such sign shall be no higher than the awning, canopy or other element on which such sign is affixed and shall have a total sign area not exceeding two feet in height multiplied by the width of the awning, canopy or other element on which such sign is affixed. However, each such sign may extend to a maximum of four feet in height multiplied by the width of the awning, canopy or other element on which such sign is affixed, provided such sign conforms to the conditional signage standards detailed hereinbelow.
    (4) 
    See § 276-40 (requirements for signs) for additional standards.
    K. 
    Minimum off-street parking. Each individual use shall provide parking spaces according to the following minimum provisions. Where a permitted use of land includes different specific activities with different specific parking requirements, individually computing the parking requirements for each different activity and adding the resulting numbers together shall obtain the total number of required parking spaces.
    (1) 
    Hotels and motels shall provide parking as follows:
    Room Size
    (square feet)
    Parking Spaces
    (per unit)
    Under 375
    1.1
    376 to 800
    1.25
    801 to 1,250
    1.5
    Over 1,250
    2.0
    Plus 1 space for every 10 seats provided in an ancillary restaurant
    (a) 
    Freestanding parking garages or storage sheds are not permitted as part of a motel development. Accordingly, all garages and storage structures shall be physically attached to the motel. It is the City's intention not to permit traditional, open parking decks wherein parked vehicles are visible to the public from any right-of-way. Window-like cutouts and/or other architectural elements are required so as to resemble hotel/motel units while providing for garage ventilation as necessary. Parking garages may be attached by way of an enclosed walkway, which may be elevated or at grade. Off-site parking lots can be located off site from the motel development within the block hosting the subject property and the block frontage facing the subject property.
    (b) 
    For the purpose of this section:
    [1] 
    The term "block hosting the subject property" shall mean the entirety of the block on which the property proposing the expansion of multifamily development units is located; and
    [2] 
    The term "block frontage facing the subject property" shall mean the (typically 1/2) portion of the block across the street from the subject property between intersecting streets.
    (2) 
    Bed-and-breakfast establishments shall provide one space per sleeping room, plus two spaces for the permanent living quarters of the owner.
    (3) 
    Permitted uses such as those uses listed in § 276-24B(3), (4), (5) and (8) shall provide parking at the ratio of one space per 400 square feet of gross floor area.
    (4) 
    Traditional open-air, active, sports-oriented entertainment/recreation elements, such as tennis courts and miniature golf courses, shall provide one space per each hole, plus one space for each employee, but in all cases a sufficient number of spaces shall be provided to accommodate expected needs for any permitted recreational use.
    (5) 
    Permitted uses such as those uses listed in § 276-24B(6) shall provide a minimum of one space for every six seats, but in all cases a sufficient number of spaces to prevent any parking along private driveways, fire lanes and aisles. Outdoor seating/dining areas intended for use during spring, summer and autumn months shall not be considered when calculating the number of parking spaces required by this subsection.
    (6) 
    Shared parking use of open parking lots with other permitted uses of the MC Zoning District is highly encouraged.
    (7) 
    See § 276-35 (requirements for parking) for additional standards.
    L. 
    Minimum off-street loading; trash and garbage locations.
    (1) 
    The need for, location and design of off-street loading and unloading areas shall be considered and determined at the time of site plan review. Off-street loading and unloading areas shall take place on site but not in the public/street right-of-way.
    (2) 
    The need for, location and design of trash and garbage locations shall be considered and determined at the time of site plan review. Recycling, trash and garbage loading and unloading areas shall take place on site but not in the public/street right-of-way. All solid waste not stored within a building shall be stored within an enclosed container.
    (3) 
    Each use must include provisions for the collection, disposition and recycling of recyclable materials, including newspapers, leaves, white high-grade paper, glass bottles and jars, aluminum, corrugated cardboard, and tin and bimetal cans. The amount of recyclable material generated weekly by each use shall be quantified and reviewed during site plan review to determine whether the storage area to contain a week's accumulation of recyclable material is adequate in size and location. The storage area shall be designed for truck access for pickup of materials and shall be suitably screened from view if located outside a building.
    (4) 
    Recycling, trash and garbage loading and unloading areas shall be marked with yellow cross-striping pavement markings and marked with signage as "No Parking or Standing Zones" if adjacent to automobile traffic or parking areas.
    (5) 
    For hotels/motels, delivery and loading areas, mechanical equipment, garbage and recycling storage and similar back-of-the-house functions shall be enclosed within the building and shall be screened so as not to be visible from any public right-of-way or adjacent property.
    (6) 
    See § 276-44 for additional standards.